The question creating a buzz everywhere is precisely what the metaverse is. It is a vital question as leading firms are taking it seriously. As Facebook declared its parent company was rebranding as Meta, executives from a massive variety of firms such as Disney and Microsoft have discussed publicly how they wish in on it. Samsung unveiled its metaverse product. Visit https://british-bitcoinprofit.org/ if you want to get started with bitcoin trading.
All about metaverse
It is a hugely scaled and interoperable network of real-time rendered 3D virtual worlds. An unlimited number of users can persistently and synchronously experience these. It must be with a unique sense of presence and continuity of data. These are identity, history, objects, entitlements, communications, payments, etc. It is not just one system. Like logging into a specific 3D world, it will not be owned by a single company. However, it will function as a distributed network independent of any organization, much like the internet currently operates. Instead, different businesses can build their virtual environments on top of it thanks to a common set of connections and standards.
Who will build it?
Now for the genuinely intriguing query: Which businesses have the best chance of winning the battle to build the metaverse if it is the future?
In contrast to Mark Zuckerberg’s well-publicized announcement, Matthew Ball’s prophecies may be more bullish regarding another company: Epic Studios.
Epic is the firm behind Fortnite and the Unreal Engine, 3D world-building software used in many video games and virtual experiences, including The Mandalorian.
Epic CEO Tim Sweeney is acknowledged as one of the metaverse’s most ardent supporters. Given that his company is in such a unique position, perhaps this is not surprising.
The current scenario
Yet there is an effective alternative for the business that stands a good chance of winning the metaverse: Microsoft, “In 2021, CEO Satya Nadella tweeted, “The metaverse is here, and it is not transforming how we see the world but also how we participate in it.” Nadella had previously told investors on an earnings call that he intended to introduce Microsoft into the metaverse.
He also wants Microsoft to build the tools everyone will use to create the metaverse, just like Epic did with Unreal Engine, reminiscent of selling shovels during the gold rush.
There is yet another reason to believe that Microsoft may also emerge victorious. It might already have the metaverse’s most important application. No, not transforming the Xbox into Ready Player One, but instead… Microsoft Office.
He argues that a lot of work nowadays doesn’t care where you are and that finding a quiet, isolated spot to work away from home’s distractions is a big part of working from home. Therefore, it doesn’t require a lot of imagination to imagine how VR could close this gap. What if wearing a virtual reality headset was like going to work?
He talks about his experience with Facebook Horizon Workrooms and how you can bring your computer into the virtual reality simulation to see your screen and keyboard floating in space in front of you. VR allows you to instantly become seated with your co-workers, fostering the same kind of ambient connections that we used to have while working in the same physical rooms.
So, why is Thompson betting on Facebook rather than Microsoft? Thompson believes that Microsoft has the advantage. It is because it already owns the rest of the office’s connective tissue. It is despite Facebook’s relaxed workroom experience: Emails get sent in Outlook. Documents get created in Word. Teams already allows for inter-office communication and collaboration. So, Microsoft already has the remaining virtual office components ready to go. It is if it can construct some of the necessary building blocks.
We need to see whether the metaverse will ever emerge. There is a huge chance that the Metaverse discourse will be aging. But it does not look proper that something will be occurring. Although it will be an existing tech behemoth that is cracking, it is still to get understood.