Artificial Intelligence tools are significantly impacting the field of digital marketing, empowering processes for greater audience targeting, personalized content creation, and automated search engine optimization.
According to research by Authority Hacker, 75.7% of digital marketers are now using AI tools to streamline their marketing tasks.
We think this stat is enough to provide you with an idea of how fast AI is being adopted in the marketing industry.
If your brand is not using AI in its marketing endeavors already, then it is high time you get started. In this post, we will be looking at five reasons that you should opt for using AI tools in your digital marketing campaign.
Table of Contents
5 Reasons Why You Should Consider Using AI Tools in Digital Marketing
For audience research purposes
For maximum success in digital marketing, proper audience research is crucial. It involves understanding from which region the audience is and what their needs and interests are. By knowing this, marketers or businesses can tailor their marketing strategy that resonates with their audience.
The process of researching an audience traditionally can often involve doing long-drawn stuff like doing surveys and physically assessing leads. This can take up a lot of time and effort. However, with the help of AI tools, this process is significantly eased.
Take the example of analytic tools like Ahrefs and SEMrush. When a user enters a query, they use AI-driven algorithms to fetch up-to-date data about it from the search engines and provide different types of information such as the search intent, etc.
Thanks to these types of tools, marketers can deeply understand their target audience without having to go through the hassle concomitant with traditional marketing approaches.
As you can see, the AI tool has not only provided the overall volume of searches for “Potato Pie” in the US but also provided questions/ problems that people are searching for. Now, you will have an idea of how AI tools can help perform quick audience research for digital marketing purposes.
For creating content
Another reason why you should start utilizing AI tools in digital marketing is that they can create content on the topic quickly.
Let’s say you have hired human writers. No matter how much experienced and professional they are, they will definitely require a few hours to complete a blog post article for the brand.
On the other hand, if you assign the same task to AI-powered tools, then it will take only a few minutes to complete it. And provide you with content that is unique and high-quality.
When we refer to AI-powered tools here, it refers to content generation tools like Jasper, Copy.ai, and one of the more recent additions in the line-up, ChatGPT.
AI-powered tools utilize advanced NLP and Machine Learning algorithms to efficiently understand the input prompt and then generate content that is tailored to it.
For example, Jasper ai is a popular AI-based tool that generates content according to the given input. To get a better idea, see the picture below:
As you can see, the AI content creation tool first asked the user about a number of things (such as topic, tone of content, and point of view) and then provided a number of results, allowing the user to pick the output that he/she thinks is more suitable.
One thing to remember about AI tools is that they can be used for things other than creating content from scratch. Online paraphrasing tools, for example, don’t create new content from a prompt. Rather, they rephrase the given content to improve the quality. But this is also included in “content creation” since the content in question gets revitalized before getting put to use.
Just as we’ve shown the working of Jasper above, let’s take a look at a paraphrasing tool to make our point. We’ll be using Paraphraser. It’s an online tool available for free, which is why we’re using it.
Optimizing Content for SEO
Apart from generating content, AI tools are also helping marketers and businesses to optimize it for both audiences and search engines.
First of all, let us explain what exactly is optimized content. In the context of search engines, optimized content refers to content that features various SEO-friendly elements in it, such as a proper meta description, keywords, alt-texts, FAQs, and the like.
On the other hand, in the context of a human audience, optimized content is that which is error-free, easy to read, and visually appealing.
When it comes to making content SEO optimized, there is a lot that you can learn from tools like Ahrefs and SEMrush, i.e., the ones we’ve discussed above. On the other hand, when it comes to making content optimized for human audiences, there are different tools that you can use. For example, to remove grammar errors, you can use grammar checkers.
Similarly, when you want to check the readability of your content, you can use readability checkers. And when you want to improve the readability of your content, you can use an online paraphrasing tool.
This is yet another reason that you should use AI tools for your digital marketing campaign.
For automating content distribution
Distributing content, in the context of digital marketing, refers to the process in which a piece of content is made available to the readers. There are some marketing methods, such as the publishing of blogs, which entail simply putting out the content on some platform where it can be read by all and sundry. And in some marketing methods, distribution occurs on a one-to-one basis, e.g., such as email marketing.
This is where AI tools can play an assistive role.
For example, there are some online tools that can help in automating the email-sending process. MailChimp is a popular online tool that can help you schedule an email blast for your recipients. It can actually help you create a whole email journey, i.e., by helping you specify which recipients receive what type of emails depending on their actions and position in the lead funnel.
This image shown on the tool page gives a nice idea of how the email journey takes place.
Using these types of tools, you can specify what messages your recipients get when they do things like abandoning a loaded cart in your online store or when they visit your site for some time and then leave without taking any particular action.
So, all the things we’ve discussed above pertain to email campaigns. But content distribution can take other forms as well.
Take WordPress, for example.
When you prepare a blog post on WordPress, you get the option of either publishing it right away or scheduling it for a later time/date. This is, in a way, also automation of the distribution process.
For analyzing marketing results and implementing changes
When you engage in any type of digital marketing, you have to constantly look at the results you get from the different actions that you take. If the outcomes of a particular approach are favorable, you can learn from it and incorporate similar steps in other approaches as well.
For example, if you start an email campaign, you should look at the number of people that open and respond to your emails. If you send a particular message and you find that the recipients are showing a positive attitude towards it, you can take it to mean that your tone or style, etc., was likable. On the other hand, if you send a message and you find that people are deleting your messages, not opening them, or assigning them to the spam section, then you can take it to mean that you did something wrong.
The same type of stuff applies to all types of marketing, be it blogs, newsletters, podcasts, or the like.
And just as we have mentioned tools for the stuff above, we’ll also look at some tools you can use for this purpose.
- You can use tools like Ahrefs and SEMrush to analyze the progress and standing of your website. If you publish anything on your website and notice a sudden decline in its performance, you can adjust your strategy accordingly.
- Similarly, you can use tools like MailChimp to analyze the performance of your email marketing campaign. You can see the responses that your emails get, after which you can make changes to your strategy accordingly.
- If you create, let’s say, an app for your users (which can be included in the definition of marketing if the app happens to act in a promotional capacity for a larger entity like a brand). You can then use tools like Mixpanel to analyze the performance of the app.
In conclusion, AI tools are widely utilized by a lot of marketers due to their ability to quickly and efficiently perform marketing tasks. Above, we have discussed five major reasons why you should also consider taking help from AI-powered tools as a digital marketer. We hope you liked the information we have provided.